Last Updated: Dec 30, 2025
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Information you provide to us
We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
- Internet Activity
- Commercial Information, including purchases
- Financial Information, including credit or debit card number
- Location Information, including general location data
- Physical and Audio Data, including video recordings and photos
- Protected Classifications and Other Personal Characteristics, including sex, gender, or gender identity and military or veteran status
- Health Data, including data related to physical or mental health
- Consumer Communications, including direct communications with our consumers
- Inferences from Other Data, including inferences created from other personal information collected
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We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.
The categories of information we may collect include:
Ad Networks
- Personal Identifiers, including Email address and Online Identifiers
- Internet Activity
- Location Information, including General location data
- Inferences from Other Data, including Inferences created from other personal information collected
Retail Partners
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Commercial Information, including Purchases
We do not retain data for any longer than is necessary for the purposes described in this Policy.We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Online Identifiers, Internet Activity, General location data, Military or veteran status, Data related to physical or mental health, Direct communications with our consumers | We delete or anonymize data concerning your use of our website within 10 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases | We keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Sex, gender, or gender identity, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Video recordings | We retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Postal address, Online Identifiers, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
We process personal information for the following business and commercial purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
How we disclose your information
We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Commerce Software Tools, Governance, Risk & Compliance Software, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, Payment Processors, and Shipping Services |
| Internet Activity | Ad Networks, Commerce Software Tools, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks, Commerce Software Tools, Data Analytics Providers, and Payment Processors |
| Commercial Information | Ad Networks, Commerce Software Tools, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, and Payment Processors |
| Financial Information | None | Commerce Software Tools and Payment Processors |
| Location Information | Ad Networks, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
| Physical and Audio Data | Sales & Marketing Contractors and Sales & Marketing Tools | None |
| Protected Classifications and Other Personal Characteristics | Sales & Marketing Tools | None |
| Health Data | Sales & Marketing Tools | Payment Processors |
| Consumer Communications | Sales & Marketing Contractors and Sales & Marketing Tools | Payment Processors |
| Inferences from Other Data | Ad Networks and Sales & Marketing Contractors | Ad Networks, Commerce Software Tools, and Data Analytics Providers |
EEA/UK (GDPR)
This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.
The personal data we collect and how we share it is described above in our Privacy Policy.
We may disclose your personal information to the following third party controllers for business purposes:Shopify, Shop Pay, DHL, Google Ads. To understand how these parties handle your data, please refer to their respectiveprivacy policies.
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